How we run link building.
What we learned running link building for our own clients, written down. Prefer the short version? See how the platform works or how Outsourced and Self-serve are set up.
Articles
What AI citation data tells you about a publisher
Classic metrics show how strong a domain is. AI citation data shows whether ChatGPT and Google AI Overviews actually use it as a source. How to read the two together.
Anchor planning across multiple clients
How to keep anchor profiles balanced when several partners build links for the same client at the same time, with one anchor bank per market instead of a sheet per client.
From target page to sprint: planning link building per market
How we turn a list of target pages into sprints per market, each with a link target and a budget, so that progress is visible while there is still time to act.
Judging a publisher once, for every client
Why the judgement on a publisher belongs in one database and not in the head of whoever used it last, and which part of that judgement stays human.
Measuring what a link did
A link going live is delivery, not a result. How we compare the target page before and after publication, and how to read that comparison honestly.
Quality gates: what we check before a link goes live
The checks every placement passes before it reaches the approval queue, why partners see exactly what fails, and why a manager still approves by hand.
Scoring partners on what they delivered
Five measures that show how a link building partner really performs, and why the next sprint should be handed out on results instead of on impression.
Why rejected placements stay on record
A rejected or cancelled placement is information. Why we keep every one of them, with the reason, and what that saves when a client asks about a link from last year.
See it on your own clients.
Book a demo and we walk through ECHION with your setup in mind: your number of clients and how much you want to do yourself. Thirty minutes.
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